I think you've hit onthe reason when you say the Edinburgh trio, or Newcastle trio have announced at the time, as the poster is more or less complete, and can be signed off by the panto producers and the venue in advance. In theatres like Belfast and Bradford for example the regular star will be joined on the poster by guest stars, and the process of contracts, finalising details with agents and getting a phot shoot arranged means it take a bit longer.
Often the stars joining the panto are away working and the publicity shoot might not be until late Spring, it can take a while to get everything ready. In some cases the venue might prefer to hold back the precise details of pantomime until their brochures are ready to include, and of course there is always the"Press Launch" when a panto is announced (this is usually at a mutually agreed date between artistes,agents, venue and producers) and on that day the poster is revealed.
Hope that helps?
: Hi all,
: Apart from being an avid panto lover, I'm
: not too clued up on the processes. One thing
: I don't get is that people like May
: McFettridge appear in Belfast every year
: without fail, but take a while to announce
: (even though their announcement is not
: surprising), but others like the Newcastle/
: Edinburgh trio are anounced during the run
: itself. Why is this?
: Many thanks