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Posted by Heidi Hansen
on 7/27/2011, 4:03 pm
99.147.161.135
What is your branding strategy?
Many organizations, and individuals, do not effectively communicate their brand to their target audience. Whether from a lack of cohesive strategy, or a reliance on superficial commercials, far too many organizations view the purpose of branding and marketing as "merely" advertising that reinforces a strong niche. Truly effective branding goes much further than this as it also communicates “identity”. Why is communicating "identity" important? Because when an organization or individual has effectively identified itself to its target audience it will elevate from solely promoting effective services or products to being the only trustworthy and necessary alternative. Join David W. Leavell on August 13, 2011, when he will discuss the concepts of personal and organizational branding.
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