Posted by Dan Slott on 11/3/2007, 10:55 pm, in reply to "How Could A New Title NOT Put Her On The Map?"
66.65.171.24
1) That title could've tanked right off the bat. (Remember the Iron Fist title-- not the current brilliant one by Brubaker, Fraction, and Aja-- but the OTHER one?)
2) The title could have stayed under everyone's radar and NOT been noticed by review sites, blogs, message boards, and the mainstream media.
--Previous Message--
: Slott DID get a lot of press...
Let's put this in perspective, the She-Hulk team didn't get press. We earned it. We didn't go after press and buzz. We worked really hard. We tried to put out the best book we could. And press and buzz came after US. You don't see that every day. Do you have any idea how hard that is this market? Do you know how many books were getting SERIOUS hype back then? How much ad space Marvel and DC were gobbling up for their big titles? Seriously! The plan is ALWAYS to back the winners. And back then, that ment all the PROMOTION (all the hype) was going to books in the Ultimate line and to flaghsip books and events. Hype is different from buzz. Hype is given. Hype is rammed down the consumer's throats. Buzz is hard won and hard earned.
: and I would say
: punched above his weight in that respect and
: he did make She-Hulk something of a player
: in MU again... but not really one. So the
: extent to which she was put back on the map
: is debatable... because obviously your own
: solo title is a lot better than being a
: second stringer.
To have a book. To have a book for a B to C-list character. And to have it last. That's tough. That's really hard, sir. It's not as easy as you'd think.
: Naturally, the practice of cover artists is
: nothing new. I remember some Superman comic
: that had Superwoman on the cover with HUGE
: tits... flicking through it, no enormous
: boobs. So, I don't BLAME Marvel for hoiking
: in horny fanboys/idiots with that tactic.
People are not stupid. People have opposable thumbs. People can flip a cover. And if someone is so cheesed off that Juan Bobillo is in the interior when Adi Granov is on the cover, or Paul Pelletier is in the interior when Mike Mayhew is on the cover, or Will Conrad, Paul Smith, or Rick Burchett is in the interior when Greg Horn is on the cover...
...well, you'd think they'd figure out that scenario if NOT after SHE-HULK #1, then at least by SHE-HULK #2. Because people are NOT stupid. And, again, with the opposable thumb thing.
There is a wide practice of artists who JUST do covers-- like Adam Hughes over at DC, or Alex Ross on Kurt Busiek's ASTRO CITY, and so on...
...to try to use this straw man's argument against Juan, Paul, and Rick is silly. For as many people on this particular board who disliked Juan's art-- I can assure you that there were tons of people who dug it-- and wrote in like crazy when he left-- and wrote for him to come back when we went to Volume 2. Really!
Just 'cause some of you guys didn't like it (especially a number of you from the Chicago area) doesn't mean that's the way the rest of the universe felt. 
Though I know that when ten or twelve of you get together on the internet and talk amongst yourselves that it FEELS that way.
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