: Or you could ask, "Why don't the
: retailers give it a chance?" The
: retailers routinely cut their orders by a
: third or even a half as of issue #2, and a
: third more by issue #3 before issue #1 has
: come out. So if Marvel gets orders for (and
: I stress that I have seen no numbers; this
: is just a for-instance) 20,000 copies of
: issue #1, they know the book is going to be
: hovering around 12,000 by issue #3. How do
: you launch a series when the numbers say
: you'll probably have to cancel it in short
: order? How do you reasonably commit
: advertising revenue and energy to it when it
: will likely make little difference? (And
: not for nothin', but She-Hulk's been getting
: a ton more publicity now than when I was
: writing it, so if the support STILL isn't
: there, what does that say?)
PAD, do pre-orders from foreign markets count in those figures? I just recently signed up for my retailer's list and particularly specified the She-Hulk title, but it didn't arrive and I told them to still get it for me even if it is already late.
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