1. Exposure. Yes, yes - I know that at the moment She-Hulk is in what... 2-3 titles a month, which isn't too bad for a girl who started out purely as a female distaff character created for copyright purposes but it's all Hulk related and that limits her appeal and THAT is one of the main issues She-Hulk suffers from.
Solution - as MoreShulkPlease suggests, have She-Hulk participate in the (seemingly endless series of) meta-events (that I can't follow and don't really want to). She had Wolverine and Spiderman cameo in her book - both of them are on about a DOZEN different teams at any one time, as well as their own numerous solo titles. It really wouldn't hurt to have She-Hulk and Spiderman hang out and kick some ass together, or her and Wolverine. Also, it seems like She-Hulk hasn't been on a superhero team since the events of Avengers disassembled - given there are a dozen Avengers titles floating around at the moment, she could probably do with at LEAST making an appearance.
The issue at the moment is really that, while She-Hulk IS actually out and about in the pages of comics... it's almost purely in Hulk related pages. So, the people reading are probably already aware of She-Hulk and have already decided if they like her or not. Having her appear in a wider range of comics can only be a good thing and yes, while Marvel's obsession with an endless stream of meta events is tiresome - She-Hulk could certainly benefit from taking a lead role in one... It's still a real travesty that her only real contribution to World War Hulk was to get insta-KO'd and in World War Hulks was to sit in a tank for most of the time.
2. Establishing - now after may a year or two of She-Hulk going around Marvel, doing her thing. It makes sense that she settle down into a pre-existing ongoing... I'd say she'd probably do better on a team, so maybe a position on the Avengers again? Something that will allow her to occasionally moonlight with other people and such.
This period should also be used to create a definite She-Hulk persona and costume. Not to mention set up a story arc that can propel her and a supporting cast into a potential solo title.
3. Launch - this would probably be 4-5 years from the start of things, when She-Hulk had had sufficient attention directed at her and would require the following...
A. A marketing push... Dan Slott's run was greeted with such a whimper of inattention that it required a relaunch. That could have been avoided by actually - gasp - promoting the title!
B. Big names - it's a sad fact of life but people favour names they know... but it's vital that they be the RIGHT big names. You want people that want to be on there - the difference it makes when someone cares for the characters is huge... just look at the Powergirl solo title...
C. Don't pigeon hole it - I'll say Powergirl again because I think that was great at balancing superhero action, comedy and personal stuff. It's hard to really pigeon hole the comic as precisely one thing. I think that Byrne was fairly straight forward 4th wall breaking meta-humour, Dan Slott was screwball comedy and PAD took a far more serious character driven approach. There should be humour, characters AND action - the right team can deliver just that.
D. Meta-events - You've likely guessed, I'm not fond of meta-events. Mostly because I'll look at upcoming releases and see "Chaos Wars" pre-fixing a dozen titles in a month and I'll scratch my head and go "Uh, what's that." But regardless, you have to be able to handle meta-events right. She-Hulk needs to be able to interact with the rest of the Marvel universe but at the same time, her title can't become something that requires one to buy $50 of other unrelated comics to understand.
E. Have a plan - it often feels to me that comics are written with precious little forethought for long term plans... I suppose with She-Hulk, that's probably forgiveable because the runs have tended to be short but it would be nice to think that there was some over-arching plan for the cast of characters and of course, She-Hulk herself.
F. Keep the team together - somewhat related to having a plan but it always makes a big difference to a title to have the continuity of creative team - especially the writers. Art changes can often be jarring too.
G. Never be afraid to mix things up...
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