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    Re: Quick rebuild!

    Posted by storewanderer on 10/3/2005, 3:13 am, in reply to "Re: Quick rebuild!"
    63.201.24.8

    They're also ripping off Nugget Markets, a small chain with about seven stores in suburbs of Sacramento, CA.

    Bottom line is the lifestyle Safeway is the same old Safeway as before: the only difference is they've dimmed the lights, installed some different looking displays, and added in a few more natural/organic items.

    I was not overly impressed with Lifestyle. By the same token, I was not disappointed. I visited a remodel of a late 1990's Safeway in Elk Grove on Laguna (this store has about doubled its business since the remodel), a remodel of a mid 1970's store in Mill Valley, and a new build in West Roseville. The new build and the Elk Grove locations were pretty much identical. The small Mill Valley store was unimpressive.

    The fact of the matter is that other people who I've brought with me to these stores think they are very nice stores, and leave very impressed. The company reports strong same store sales increases as they remodel. Not everyone looks at a grocery store as closely as some of us do.

    I liked the old gold and black design better than Lifestyle, in most (but not all) cases. Safeway needs to work on some better designs for their smaller/rural stores; they haven't really had a good interior package for small stores since the mid 1980's with the large wall graphics.

    I'm waiting to see lifestyle in rural areas. Imagine a lifestyle store in Lovelock, NV; or Myrtle Point, OR. Yeah, right.

    Oh well, we need to give Safeway credit for doing something. Better than rolling over and playing dead for ten years and finally putting yourself up for sale.

    My biggest gripe is they never jazz up the center store. No patterned floor, no interesting colored shelves, no variance in shelving types, etc. I really like how Ralphs center stores look (until I look at the price tags).

    --Previous Message--
    : Safeway intends to put their "We're
    : totally ripping off Whole Foods
    : Market" decor in all their stores.
    : I have been to one location...Windsor,
    : CO...that had Safeway's most recent
    : decor (2002-2004?) until this summer,
    : when the new gold trim and dim lighting
    : went in.
    :
    : It was a much nicer store before. That
    : store can't be more than a couple years
    : old.
    :
    : You know who Safeway should have been
    : ripping off for decor? The Great
    : Indoors. THEIR interior screams
    : seventies Safeways when they were using
    : different colors for each area of the
    : store with the white lower case
    : department lettering...but The Great
    : Indoors has done a wonderful job of
    : taking that look upscale.
    :
    : --Previous Message--
    : Anybody else getting a Lifestyle
    : prototype redo or rebuild? Does anyone
    : know when the current style was put on
    : walls and of they will remain on
    : regular Safeways?
    :
    :
    :


    Message Thread:



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