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Re: From the "Does Kroger operate too many different store brands" File
Posted by JamesSF on 10/6/2005, 11:25 pm, in reply to "From the "Does Kroger operate too many different store brands" File"
207.135.101.127|
Yes surprised at the brand confusion I have found people having. One person in line awhile back said they wish Ralph Kroger should have done something or other when they bought a chain of independents in our area (Bell/Cala) See how this mishap could happen, interesting newsbit. --Previous Message--
: Ralphs Customers Receive Wrong Mailer
:
: CINCINNATI (October 6, 2005) - Kroger
: Co. here yesterday said a computer
: coding error resulted in a promotional
: mailing for dairy products at Fry’s,
: its Arizona banner, recently being sent
: to Ralphs customers in Southern
: California. Although the mailer
: mentioned “the Kroger family of stores”
: on the cover and contained two coupons
: for cents-off Kroger-brand items, there
: was little else to tell consumers that
: Fry’s, whose name was prominently
: displayed, was related either to Ralphs
: or Kroger. A Kroger spokesman told SN
: that Ralphs would accept all coupons in
: the mailer, although he acknowledged
: that most customers were unlikely to
: understand that Fry’s and Ralphs have
: common ownership. He said the company
: was planning to send new mailers
: imprinted with the Ralphs logo to
: customers in Southern California. He
: declined to pinpoint the extent of the
: mailing error or the cost.
:
:
:
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