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Re: A&P's Coffee Brands
Posted by Dooney Tickner on 10/10/2005, 7:32 pm, in reply to "Re: A&P's Coffee Brands"
68.1.82.108|
--Previous Message--
: After A&P left Ohio and other markets
: in the 1980's, their Eight O'Clock
: coffee brand was starting to be carried
: by the chain's former competition,
: however, the bags don't bear the
: A&P logo, and is sold by Compass
: Foods, an A&P subsidiary. I think
: Procter and Gamble recently purchased
: the Eight O'Clock brand (selling it
: alongside its Folgers and Millstone
: brands), as A&P was divesting.
: A&P's other coffee brands were Red
: Circle (carried in either yellow or red
: bags) and Bokar (sold in black bags).
: I think Eight O'Clock was a medium
: roast, while Red Circle was a mild
: roast and Bokar, a dark roast-correct
: me if I'm wrong. Now the mild and dark
: roasts are under various Eight O'Clock
: labels.
:
: --Previous Message--
: My maternal grandmother was a lifelong
: loyal A&P customer until she died
: (in the mid-1980s which, ironically, is
: about the time A&P began to phase
: out its operations in the Midwest).
: Anyway, she always bought A&P
: coffee - usually Eight O'Clock, in the
: red packaging - but A&P had two
: other brands as well, both in
: coordinating packages, one in black,
: and the other in yellow. For the life
: of me, I can't remember their names. I
: think the one in black was Bokar
: Square, or something like that, but I'm
: not sure, and the one in the yellow
: packaging escapes me entirely, and I
: can't find anything on the internet.
: Any help would be greatly appreciated.
: Thanks. Though Procter & Gamble was said to be interested, the Eight O'Clock Coffee Company belongs to an institutional investor now. It will be interesting to see how long they hold out against the coffee giants. There is plenty of brand equity, so I don't think it's going away; however, going it alone may not work indefinitely. It was a sad day to see A&P let the brand go, but, if it saves the company, I suppose it would be worthwhile.
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