Any focus on 'individual' stories is not enough. Facts count, and I believe that we really need comparative shopping baskets from all of the major supermarkets / stores. A comparison of economy conventional vs lowest cost gf items excluding bread, pasta and flour. Many people within CCGs and much of the media seem to lack an understanding as to how widespread the use of gluten containing ingredients is and how it affects buying decisions is many, many, instances. Including:
Cook in sauces
Frozen Pizza - Margarita/tomato
Am willing to co-ordinate this (and have stated this before), but so far only two persons have expressed an interest. All that is needed is for them to spend approx 30 mins in their local supermarket compiling information (all to a standard list/format).