Posted by sowhat.com
on October 4, 2011, 4:57 pm, in reply to "Re: Route Branding"
212.140.201.59
Trust me there are types of work for which 129 is completely unsuitable given its "livery"!
I take your comment about local work in Scotland but that suits the company simply because of the local Stranraer depot. How many enquiries have to be turned away from places like Chester or York?
The discussion is about branding and "Ulsterbus Tours" is now being used as a generic brand to cover all commercial activities of the "Glengall Street" operation as used to be. Revenue is being thrown away by poor marketing and bad branding. You only have to look at the website to see a prime case of it! The cross channel services should be branded separately away from the tours business as they are two DIFFERENT operations. It doesn't matter if bus enthusiasts and managers know that but a potential customer doesn't! And good marketing is about educating the consumer!
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