very early 1900 or before, a lovely and modest vision of beauty and very appropriate for the times.
Waterman 1919, a scantily clad fairy in pink, it is a cartoon, not a human torso which perhaps made this permissible for the times. Still, I owned this full page newspaper ad, the colors are brilliant and it is magnificent.
What is it about women riding a fountain pen like a broom?
Interesting, not that modern ad agencies were hunting for ad ideas, this is a throw back graphics to the real John Held, Jr. ad graphics that were so popular in the Flapper period c1920's. Actually, I think these are very clever and John Held, Jr. is one of my favorite illustrators.
BTW, you do known the relation to the Held Fountain Pen, right?
Post WWII, OMAS ad which actually, so i hear, was not used as it was considered too sexist, even for the times.
This is c1950....times have changed.
One of the most beautiful illustrations of the late 1920's - early 1930's was the art of C Coles Phillips. Most prolific illustrating pretty ladies for many advertisers, including Sheaffer.
This is the image that made him famous, the graphic style is called the "fadeaway" girl, where garments are the same color as background leaving a stunning illustration.
moving on the the glamorous 60's, an epic period of style all it's own...
now comes my very own advertising for promotional ink blotters.
(I have since retired and this service is no longer available)
The Yankee Doodle Girl 1942
By Rolf Armstrong along with a 1942 Parker Duofold
By the way, her name is Jewel Flowers and this was Armstrong’s most patriotic image introduced at the War Advertising Conference for a 1944 Brown & Bigelow calendar line. He called her Missy and she called him Skipper. Jewel even sported a bracelet engraved with the words “If lost, strayed or stolen, return to Rolf Armstrong.”
I sent some of these ink blotters and posters with thanks to Jewel a few years ago and she was quite amazed…after all these years.
Thanks for looking....