Posted by Jacob (abba) on May 13, 2008, 3:46 pm, in reply to "Re: Mix Officially CHR"
128.100.205.40
Yes.. it is obvious that MIX seems to be trying more and more to follow Chum's lead as sortof an 'Adult or older based chr'
and good for them ..
Making a more concerted 'run' at their closest competitor ..which has consistently been at the top of the ratings book..
and All this hype seems to point that they might run a lil further into the CHR biz than Chum 104.5 is Willing to venture ..
and so maybe it will pay Off for them like the early days of Kiss 92.
Definately think they can pull off a 5 share or better in a book or two by doing this.
Either way, i think it's Long overdue ..
and Mix doesn't have much to lose, sitting at a 3 share.
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