Posted by Paul H (awguy) on May 19, 2008, 10:18 am, in reply to "Will Global CTV and City do the same?"
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Global, CTV and City would would have no choice but to comply. I think the CRTC requires that any substituted show be carried 98% in it's entirety. And if that means cutting back on commercial time, so be it.
It will probably have minimal effect in Canada. It seems that half the commercial content that CTV runs (and to a lesser extent global) is promo material as opposed to actual paid time.
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