Posted by RadioActive on September 22, 2009, 11:49 am, in reply to "Re: We have to talk . . . "
65.95.158.50 | Message modified by user RadioActive September 22, 2009, 11:50 am
Good to hear that someone else considers that execrable Buddah Lounge the kind of thing that would have made Marconi pause when he "invented" radio.
I love how these branders and marketing people think. I've been plagued by them for years in broadcasting. "Just change the name and rebrand and people will come."
No they won't. Not if it's the same old, same old. Dropping the heritage call letters won't make any difference.
I don't believe CFRB will ever succeed in any form as a talk station as long as they maintain an excessive and unlistenable spot load that drives listeners to tune out.
There's a rhythm to a talk show, and if the topic and the host are both on their game, it builds a momentum.
But no matter how good the people are, if you take one or two calls, then break for four minutes of commercials, come back, take another call, break again for traffic, weather and six more spots, (repeat for three hours ad nauseum) you could be talking about the greatest secret ever revealed and most wouldn't have the patience to sit through the constant interruptions.
It breaks the flow. And once that's gone, there's no real reason to stay tuned.
Not to mention all the repeat programming at night, which may be the real disastrous and long lasting legacy of Astral Media's ownership.
To wildly and widely paraphrase King Kong, "It wasn't beauty that killed this beast - it was greed."
Responses: