Posted by radioguy on September 27, 2009, 8:44 pm, in reply to "Hot button: Newstalk 1010 CFRB tweaks name" I will never understand the fixation on call letters by some in this industry. Calls did not make the stations popular back in the day.. The content did. Content is KING when you are doing anything in media. Too bad this mentality has been lost on a lot of outlets.
69.165.141.234 | Message modified by user radiokid September 27, 2009, 8:48 pm
The call letters will still be attached to 1010.. Who cares if they say it as their brand. AVERAGE LISTENERS don't care, or care to understand what 4 random letters mean. To most, it's "that talk station on AM 1010"
I'm sure you will hear the calls once an hour, just as you do on KISS, Z, Q107, etc. The calls are attached to the Transmitter/frequency. That's it. As for a BRAND, calls are an old radio thing that really only mean something to Radio people.
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