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on September 29, 2009, 4:38 pm, in reply to "Anyone know the answer to this?"
99.226.90.65 | Message modified by user radioguy September 29, 2009, 4:38 pm
7.3 Identification of Broadcasting Undertakings
7.3.1 Pursuant to the Radiocommunication Regulations, section 18 and to BETS-11, the holder of a broadcasting certificate shall identify the broadcasting station by a voice announcement in English or French, giving the call sign - by articulating each letter and number in the call sign, and by giving the principal city or community that is served by the undertaking. For TV undertakings, the voice announcement may be replaced by a visual announcement of not less than three seconds in duration that identifies the call sign and the principal city or community that is served by the undertaking. The announcement is to be made every hour, on the hour. Where a program is of more than one hour in duration, the announcement shall be made within 10 minutes of the hour, except where it is necessary to retain the continuity of a program in its entirety without interruption, in which case the announcement may be made at the beginning and at the end of the program.
http://www.ic.gc.ca/eic/site/smt-gst.nsf/eng/sf08545.html
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