Posted by Mike in the Southwest
on October 12, 2009, 6:13 pm, in reply to "Re: P.P.M.'s (whatever that is)"
74.15.29.105
It means a bar, restaurant, business, etc. playing a station that you hate will be registered as one of your choices.
Very true, but you're still exposed to the station and its advertising even if you don't want to be - in the same bar you might be watching a Leafs game but you might happen to notice an ad for one of Galen Weston's products playing on a TV showing a CFL game you're not interested in. Your awareness of President's Choice thereby is increased, even if you're not thinking about it at the time. There's value in that to the advertiser.
Responses: