Posted by Don O'Shaughnessy
on November 2, 2009, 10:36 am, in reply to "Re: Weeeeeeeeeeeeeeelcome Home"
204.101.27.98
"But when I hear his spots touting how business is better than ever (so he doesn't need mine, then) or that the Danforth is the greatest street in the greatest City, (which begs the question, why does he live north of Steeles)I do wonder, sometimes."
Hmm. Trying to recall the spots that said "Business is terrible and I'm located on this bummer street..."
Nope...can't recall any.
A couple of truths about Sol Korry. Both have already been mentioned. One: he's been around a long time. He was my account when I was a copywriter at CHUM 39 years ago and his business is still going strong. The other is this - the people who are his customers like his commercials and respond to them; Bob makes the point about his marketing savvy, and it shouldn't be underestimated.
Marketing is knowing your product, knowing your potential customers, and knowing how to get the two together. Sol is a master at all three.
Don't like his stuff? That's OK - you've always got Marks Work Wearhouse 
dos
Responses: