Posted by record guy
on November 5, 2009, 5:46 pm, in reply to "Re: Christmas music damage"
173.33.219.32
What I was saying is that the majority of noneChristians (mainly immigrants) don't have fixed lines, only cell phones, so are not included in PPM reporting. However, many of them do listen to English language radio, and I suspect some will change their listening patterns to avoid too much Christmas music. It may not show up in the formal ratings, but does constitute a potential decline in actual listeners...who may not come back on Dec. 26.
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