Posted by Plate Voltage on November 3, 2009, 1:19 pm
159.33.10.92

...writing about Portable People Meters, not Peak Program Meters just to avoid any confusion... I was drinking coffee at a cafe near home and they had a large screen TV showing one of the cable news channels with the audio muted on Sunday, and I realized how many cafes, food courts, office reception areas etc. have TVs now but have the sound muted. How is this exposure accounted for with the PPM system, since a muted TV can't pass the in-band audio tones that the PPMs use?

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Posted by Mike Cleaver on November 3, 2009, 2:33 pm, in reply to "Muted audio - a PPM limitation"
76.10.184.126

It won't count. The PPM has to "hear" the embedded audio signal to make an entry in its database.

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Posted by mike marshall on November 3, 2009, 4:17 pm, in reply to "Muted audio - a PPM limitation"
207.253.57.108 | Message modified by user jazzman November 3, 2009, 4:25 pm

>> I realized how many cafes, food courts, office reception areas etc. have TVs now but have the sound muted. How is this exposure accounted for with the PPM system, since a muted TV can't pass the in-band audio tones that the PPMs use? << If 40 people are watching 1 TV set with the sound up, I'd guess the PPM count would still be one, right? Doesn't matter what system the ratings people use, there are probably shortcomings. When people used to complain about the BBM diaries, the one thing they couldn't b###h about was the fact that it was a fairly level playing field, as all concerned were being judged by the same method of sampling. Mind you, nobody complains when the numbers are good, only when they're not. We still have a way to go before technology provides the perfect system, if ever. I used to like it back in the day when our Detroit figures came from three different methods -- phone-outs, diaries and people actually knocking on doors or visiting places of business and physically confirming stations being listened to and the number of people listening. It always felt more complete, somehow, being able to compare ARB to Pulse and Hooper, each of which used a different methodology. Interesting, in most cases, were the similar results from all three, even though you might see faster positives or negatives in Hooper or Pulse. If you saw a change first in one or both of those, chances were good that it would be confirmed not too far down the line by ARB.

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Posted by mike marshall on November 3, 2009, 4:21 pm, in reply to "Re: Muted audio - a PPM limitation"
207.253.57.108 | Message modified by user jazzman November 3, 2009, 4:26 pm

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Posted by Norm on November 3, 2009, 10:42 pm, in reply to "Re: Muted audio - a PPM limitation"
99.225.19.233

I listen with a head set. I guess PPM wouldn't pick that up either, even though I might listen for 2 to 3 hours at a time.

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Posted by Mike Cleaver on November 3, 2009, 10:56 pm, in reply to "Re: Muted audio - a PPM limitation"
76.10.184.126

No, that's another flaw in the system. No headset use recorded unless you've got them so damned loud the sound is leaking out where the PPM can pick it up. That means it should pick up most of what the "soon to be deaf" young 'uns are hearing.

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Posted by Plate Voltage on November 4, 2009, 8:51 am, in reply to "Re: Muted audio - a PPM limitation"
159.33.10.92

No, it won't - that was the whole point of the question - since I know it can't work under those circumstances, my question was how do they account for it using statistical method.

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Posted by g.g. on November 4, 2009, 9:02 am, in reply to "Re: Muted audio - a PPM limitation"
70.26.136.210

It's just images to amuse senior citizens nursing a coffee for way too long, and senior citizens don't matter -- haven't you been reading this board?

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Posted by Plate Voltage on November 4, 2009, 11:17 am, in reply to "Re: Muted audio - a PPM limitation"
159.33.10.92

Hold on, you mean that at 28, I'm still relevant? I thought it was all about marketing to 'tweens'...

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Posted by jauntytime on November 4, 2009, 4:58 pm, in reply to "Re: Muted audio - a PPM limitation"
64.118.23.122

that's why CP24 how has big graphic promos saying turn the volume on. they state you're missing half the story, but in reality it is CP24 missing half their audience.

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Posted by David Lennick on November 4, 2009, 6:09 pm, in reply to "Re: Muted audio - a PPM limitation"
76.69.33.247

But with the sound off is the only way to watch CP24! Okay, the other way to watch it is with your wide screen set to 16:9 so everybody looks fat, but about the only restaurant that doesn't have it set on "wide" is Ted's, since they have an old TV. I once asked why most places have it left on "wide" and was told that otherwise, the screen develops dark spots on the sides. It's true.

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Posted by nevermindma on November 5, 2009, 3:57 pm, in reply to "Re: Muted audio - a PPM limitation"
70.48.233.238

hey Mike isn't the line yer parents used on you when you were young....about 100 years ago

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