Hi Faith! It took me a good 18 months to build a solid clientele. I didn't really do any major promotions or marketing. I created a website from godaddy.com and went from there. It was really scary because I had left a secure corporate job that paid very well. In the beginning, I offered facials, but waxing became more in demand. I found I made more $$ in less time with waxing. I stopped skincare all together. From there, I was determined to be the best I could be at brazilian waxing- now I'm confident and I love it! Yes, there are challenges that I still face, but that comes with any business.
Good luck!! Feel free to ask me anything you want- I'm willing to help as much as I can.