Here's the thing: we NEVER need to compete. The amount of people doing extraordinary services are few and far between. There are plenty of people doing great facials or using awesome equipment. Who cares? The extra- in that word extraordinary comes from your consultation, how you partner with your clients, how great you are at selling them products and rebooking. Which comes from goal setting with them during the consultation, educating them about their skin, etc. Those are the details that will make you stand out from just another great service. Do you call each client a few days after a new service? Even if it's an existing client that has gotten a new service?
If I was just starting I would have a steamer and mag lamp. If I had money to invest AFTER INVESTING IN RETAIL PRODUCTS I would add perhaps lights or micro. Not the medical grade either. There is no good reason in the world to spend $20,000 on a piece of equipment unless you are booked solid for 6 months with $200 facial treatments.
Seriously most working estheticians do not know how to track their services, or cost of goods per service, or figure their profit/loss per month. Nor are most at the 50/50 ratio of sales to service which is where we should be to have a successful solid business.
That class I teach? Do it my way and make lots of money? I am filming it today!!! I am putting together a package that has every spread sheet you need to track your business from beginning to end. Even if you are on computer you still need to run the reports, read them and understand them!
big smootches back! aaaannnnddddd ACTION!