For local businesses like cafés, a focused brand approach can make a huge difference. Instead of just tweaking your logo, consider a
startup brand strategy . It helps define your story, atmosphere, and unique identity, guiding all visual elements and customer interactions. Even small touches—like menu design, signage, staff uniforms, and social media imagery—become more cohesive. With a clear strategy, your café feels distinctive and memorable, attracting regulars and creating a sense of connection without unnecessary spending.