iTunes can handle just about any file format that works with QuickTime and will play any file purchased or downloaded from the iTunes Store. If you've got video files that end with a .mov, .m4v, or .mp4 file extension, you can import them to iTunes with ease. However, the video especially the MP4 video must meet the following specifications: it must be encoded as 540 kbit/s (minimum) MPEG-4 video (H.264) with an approximately 128 kbit/s AAC audio track or encoded as 1.5 Mbit/s (minimum) MPEG-4 video (H.264) with a minimum 128 kbit/s AAC audio track. If not, you will fail to import MP4 to iTunes.
The solution to this common problem is to convert the MP4 video files to iTunes, because only a few audio/video formats are supported by iTunes. Converting your files to iTunes supported format will allow you to play your MP4 videos smoothly.
To do this conversion, an intuitive program like the Dimo Video Converter Ultimate for Mac will be of great help. This tool can convert your MP4 videos to iTunes supported M4V, MOV without compressing the video quality. In addition, you can use this tool to make adjustments to the videos easily using a built-in editor.
Software: https://www.mediadimo.com/video-converter-ultimate-for-mac
Download: https://www.mediadimo.com/download/mac/dimo-cvt-ultimate-trial.dmg
Buy: https://www.swreg.org/cgi-bin/s.cgi?s=145698&p=145698-22&q=1&v=0&d=0&rc=45K2D47HSJ&a=l1
Steps: http://mp4-pedia.over-blog.com/add-mp4-to-itunes.html
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