Below are a few curated SEO statistics that prove the power of organic search engine optimization and search engine marketing.
Why Focus On Technical SEO
Your internal navigation can have a serious effect on how your site performs in search results, so a good SEO will examine and optimize that navigation structure. Not only does technical SEO improve your status with crawlers, it also benefits users. Make the main menu of your navigation the same across pages. Schemas and structured data can dramatically help you enhance your website's appearance in Google search results, they are good for local SEO and for Voice SEO. Potential clients have to trust the judgment of the SEO Consultant as to how strong the competition is, what site optimization is required, and what opportunities exist.
Content Helps You Get Found
Content writing is the process of researching, planning, writing, editing, and publishing content for the web. It may be a blog post, video script, sales page—anything that gets published online. SEO writing is vastly different than writing a novel or news article. It is all about strategically placing certain keywords throughout an article, while still maintaining literary quality. While copywriters don’t necessarily need to know in-depth technical SEO knowledge, they must know SEO basics. SEO content writing isn’t as simple as shoving in the same keyword 12 times. That might be what we used to do as an industry, but now that’s a sure fire way to get your content buried in the graveyard SERPs (i.e. beyond page one). Make sure that your B2B SEO Agency knows what search engine recommendations are.
See The SEO Strengths Of Others In Your Industry
The SEO landscape changes at the speed of light, and frequent, even hourly, competitor site updates can cost you ranking positions and website traffic. Your customers care about how your product or service is going to make their lives better. If they are leaving to go to one of your competitors, it’s probably because that company does a better job of explaining the benefits to the customer base, or does in fact provide a better product or service. Competitors expose you to new strategies and tactics. It’s a great opportunity to help you adapt tactics that help you improve customer connection and retention. There are several markets where it is relatively easy to name every competitor, so it’s recommended you do so if possible. If you are selling in a market with dozens of competitors, it is unrealistic to collect and maintain information on each one. In this case, it would be inefficient to analyze every single one of your competitors. A recommended SEO Consultant in London will be on top of all the changes and can take the burden of ensuring your content ranks well off your hands.
The Importance Of Keywords And Keyword Research For SEO Marketing
SEO keywords are single words or short phrases that represent the search queries that people use in a search engine. Website owners or marketers select keywords and use them to guide content creation and optimize their webpages as part of their SEO strategy. Ranking for the right keyword is paramount to the success of any website. You can build an attractive site with a great user experience but if you don’t appear in a search for a term you deem valuable to your business, you might as well be invisible. Prioritize your list of keywords with the following ideas in mind: relevancy, high search volume and low keyword difficulty. If you play around with keyword research tools, you’ll often find yourself bombarded with an unlimited number of keywords with various word combinations and synonyms. Prioritize them and use them in high-quality content that is worth spending time reading. Broader, generic keywords will give you more impressions. If you are running a campaign and use general, nonspecific keywords, you are likely to get many impressions and your click-through rates (CTRs) will be lower. However, you are also likely to get many more unproductive clicks that can run up your costs and lower your conversion rates. A SEO Agency Yorkshire can spend years learning how to analyse data in order to improve content and help businesses grow.
Some Interesting SEO Stats
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