Contextual advertising brings tangible benefits to businesses due to its accuracy, speed and controllability. Its main advantage is the ability to instantly show your offer to those users who are already interested in goods or services similar to yours. Advertising is displayed depending on search queries, interests and user behavior, which makes it very targeted.

Context allows you to quickly launch campaigns and receive traffic almost immediately after the start. This is especially useful in situations where you need to promote limited-time promotions, test a new product or attract customers at the business launch stage. Unlike SEO, where results appear gradually, context works "here and now".

In addition, advertising systems such as Google Ads or Yandex Direct provide ample opportunities for analytics and customization: you can select audiences, display locations, devices, budgets and track the effectiveness of each campaign down to the smallest detail. This allows you to constantly optimize costs and increase the return on investment

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