The real issue with ecommerce projects is that many businesses focus only on development costs and ignore design strategy. You can build a technically perfect online store but if users find it confusing or hard to navigate, you won't make any sales. Getting proper UI/UX consulting advice before starting development can actually save money by identifying potential problems early. Poor user experience is probably the biggest reason why ecommerce sites fail to convert visitors into paying customers, regardless of how much was spent on the technical implementation