Wow, well said. Last month, I rethought my approach: I used to think that it was enough to just find a partner with a good rate and drive traffic. But when I started looking more closely, I saw that those who had already prepared their websites and landing pages for mobile, who use AI chatbots or personalized approaches, get better results. For example, the UX was weak — long loading times, annoying design — and it really ate into the conversion rate. Now I've redesigned the site, sped up the mobile version, and I'm seeing growth.