You definitely need a centralized platform or you'll waste hours switching between tabs. Managing multiple sources from one place saves time and lets you compare performance easily. I checked out some top ad management platforms and found RedTrack works really well for this. It pulls all your campaigns into one dashboard so you see everything at once. Also does automatic cost updates so your ROI calculations are always current. Made my workflow way simpler because I'm not logging into five different accounts anymore. Plus you can spot trends across platforms that you'd miss otherwise