Mail Order Business.
When you think of mail order you don't think of
Sears, JC Penny or other mail order catalog companies. You think of the start a home business type of
opportunity or scams. Face it. You want something that you can put in a regular size or page size envelope at your
kitchen table that requires no inventory except envelopes and a printer or a few reams of paper. First in order to
advertise your opportunity you need to set a price. It would take about $49.95 to $79.95 to sell your business opportunity
by mail. What can you put in an envelope that could be worth that much. money? I would say a home business
startup plan or specialty information. Some directories in specific industries sell for $1500 or more. The names
and contact information of industry leaders. Some fit in a page size envelope. But there's not that many
potential sales opportunities. How many people are looking for that specific information. You want something the
entire population could be interested in.

B.B. Sunglasses
Years ago, there was an infomercial on tv. I'll call them BB sunglasses. It was a very good campaign.
They were charging $19.95 for 1 pair and $29.95 for 2 pair. I found the exact same sunglasses in a wholesale magazine
for $1000 for 1000 minimum purchase. Then department stores and grocers started getting smart and started
selling them for $15, then they went down to $12 to $7 then finally $5 and then the price got so low they
weren't worth selling anymore. Did they rip off buyers charging $19.95 a pair when they got them for a dollar a piece?
Is the price justifiable? Yes. If they charged $2 a pair and made a 100% profit, that would leave them $1 profit.
But it takes more than $1 to sell 1 pair. I would say it took $15 dollars to advertise and sell one pair.
That would be a profit of $4.95 ($3.95) for each one sold. That's still over a 300% profit.
Don't forget about postage and handling.