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As for Awareness Week, apart from Becky Excell on national TV, there's been no other TV content I've seen.
Where is the national prime time Coeliac UK ad? Expensive to produce and buy a slot yes, but the number of people it would reach would be a winner. Genuine awareness raising to a huge audience as opposed to sending an email to CUK members who are already aware of the disease. Even the Instagram content CUK have put out has very little interaction from the same already aware audience.
I'm not convinced by the new CEO of Coeliac UK, I can't even remember her name!
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