Having worked at the top pen store in Toronto for 20+ years, I'd have to say I've seen many 20 to 35-year-olds collecting pens - perhaps not as many vintage pieces. We sell well over 500 Hobonichi daily planners to this demographic each year, and they do write in them every day. Judging by these statistics, I'd say the 'next generation' is well on it's way to continuing what we've been loving for a long time. Good news indeed.